Latest Article- 03 /02/2017
Do you stress over campaigns which you can’t control? Does it bother you when your campaigns do not deliver the expected results? Do you find it difficult to scale up your user base? Do you not know how to track your campaign’s effectiveness and performance?
If your answer is Yes, to even one of the above questions, you have come to the right space.
All of your campaign’s worst nightmares stem from one common mistake: Failure to plan. The moment you fail to plan, you are most likely planning to fail. As companies and brands are now focussed on cost cutting, want to run customizable campaigns and demanding more transparency, the Self-Serve (SaaS) model comes across as the most practical solution.
As a client, you should have full authority in controlling your target audience, geographical location, campaign budget, track your campaign at each step and still be able to fine tune after it goes live. In today’s times an automated platform, artificial intelligence induced decision making and advanced technology is being offered by Self-Serve advertising platforms.
The mobile industry is rapidly evolving everyday, with new users coming in, existing users getting better informed and so on and so forth. Thus, change is the new constant and to stay ahead in this tide, you do not need to know Rocket Science. Self-serve platforms are simplistic and easy to use such that they are making monetization everybody’s ball game. So, even without any prior experience and with little knowledge of managing a campaign you can yourself monetize your apps.
Apart from the ever changing dynamics of the mobile industry, self-serve platforms can be used to reward your users on every single interaction with your brand. You can not only just customize/optimize campaigns even after the campaign is live. But, you can also know exactly how much, where and when your campaign money/resources are being utilized. You can control all your resources from one single platform.
So, why should you Self-Serve? To understand better, let’s look at it’s key advantages:
Interested in knowing more? Get ready to steer your way to success.
Lay off that Sales Rep pitching you unrealistic campaign numbers and watch out this space for more articles, know-how’s and tutorials to help you gear up your own campaigns.